People have been searching for ways to utilize their skills and unplug from the matrix of large corporations while taking care of their financial future. It is a daunting task to strike out on your own on the one hand, while hearing about layoffs that are happening out there in the job market. How do we find our niche in the jungle of self-help stories, social media marketing and advice gurus? We are now dealing with the ant and the crumb at a picnic syndrome. The ant finds a good crumb and tells his friends. Noticed by others the tiny crumb is covered with more ants than the crumb can.